Case Study: How ClaimBee Generated €120K in 2 Months with Trackdesk’s Offline & Hybrid Partner Tracking
ClaimBee helps airline passengers claim compensation for delayed, canceled, or overbooked flights under EU261 regulation. They needed an affiliate tracking system that could support more than just affiliate links.
Executive Summary
ClaimBee, a fast-growing EU261 compensation platform, needed an affiliate tracking system that could support more than just affiliate links.
Their business model blended QR code campaigns, in-house operators, and strategic partnerships with travel agencies—all of which needed to be tracked and paid out with accuracy and transparency under a single dashboard.
With Trackdesk, ClaimBee was able to:
- Centralize offline and online tracking
- Monitor QR code scans by location
- Manage travel agencies, in-house reps, and operators in one place
- Flag conversions for legal validation before payout
- Generate over €120,000 in affiliate revenue in just 2 months
About ClaimBee
ClaimBee helps airline passengers claim compensation for delayed, canceled, or overbooked flights under EU261 regulation.
Founded by a lawyer and a technical co-founder, the company brings automation, transparency, and simplicity to the chaotic world of airline claims.
- Industry: Travel & Legal Tech
- Focus: EU261 Compensation Claims
- Use Case: Hybrid Affiliate + On-the-Ground Performance Tracking
Despite launching just months ago, ClaimBee is already a dominant presence in Romanian airports. They use smart partnerships and QR placements to convert foot traffic into paying customers.
The Challenge: Tracking a Non-Traditional Affiliate Model
ClaimBee’s affiliate strategy didn’t follow the SaaS playbook. Their system included:
🚫 Offline QR Placements at Airports: They needed to track scan-to-conversion rates by physical location.
🚫 Operators, Not Just Affiliates: In-house promoters had to be tracked, segmented, and compensated within the same system.
🚫 Manual Case Review Before Payouts: Not all claims are legally eligible, so conversions needed to be flagged and approved before affiliate commissions could be released.
🚫 Multi-Tiered Partner Segmentation: ClaimBee had to track and report on multiple partner types (travel agencies, QR campaigns, internal promoters) without overlap or confusion.
Why ClaimBee Chose Trackdesk
Trackdesk offered ClaimBee everything they needed in one platform:
✅ Centralized Tracking for QR, Links, and Offline Sources: One platform to monitor airport banner performance, track travel agencies, and attribute sales from in-house promoters.
✅ Location-Based QR Monitoring: Trackdesk allowed the team to compare banner placements by airport and optimize physical locations based on scan-to-conversion data.
✅ Custom Affiliate Tiers & Manual Conversion Review: Segment partners and flag conversions for manual review, which was critical for legal validation and payout eligibility.
✅ Real-Time Reporting: Live performance dashboards empowered internal teams and external partners with clear, up-to-date insights.
✅ Transparent Partner Portals: Each partner could log in and view their own stats — reducing confusion and increasing trust.
Strategic Partner Recruitment & Expansion Strategy
ClaimBee took a high-impact approach to partner recruitment by focusing on travel agencies that handle the majority of Romanian outbound travelers.
- Exclusive, Closed Offers: Only approved agencies could access the affiliate program, keeping quality high and reducing fraud.
- Blueprint for National Expansion: The success of airport banners led to plans for expansion into taxis, buses, and rental car services, capturing the traveler’s entire journey.
- Active Partner Engagement: Ongoing communication, transparency through Trackdesk’s portal, and a dedicated, supportive partner team ensured trust and long-term partner alignment.
The Result: A Scalable, Offline-Optimized Partner Engine
The numbers speak for themselves:
- €120,000+ Affiliate Revenue in 2 Months: driven by QR placements, in-person operators, and strategic travel agency partnerships.
- 1,000+ Claims per Week: Scaled from just 1–2 claims/day at launch to over 1,000 per week.
- 30+ High-Impact Affiliate Partners: Carefully selected travel agencies with high visibility and throughput.
- Custom Attribution & Legal Eligibility Layer: Trackdesk’s flexibility allowed for post-conversion manual review, ensuring only valid claims were paid out.
Ready to Scale an Offline or Hybrid Affiliate Model?
Whether you're running banners at airports, building travel partnerships, or blending in-person and online referrals, Trackdesk helps you track it all in one place. Request a demo today
Hi! I’m Michał, the Head of Customer Success at Trackdesk. I’m passionate about building meaningful partnerships with our clients and making sure they feel supported every step of the way. With experience in guiding teams and shaping success strategies, my focus is on creating smooth and impactful experiences that help our users achieve real results with affiliate marketing. For me, success means listening, understanding, and delivering value that lasts.
