Case Study: How Leadgenia Scaled Operations and Cut Costs by 66% by Migrating from TUNE to Trackdesk
A case study in infrastructure scaling: See why Leadgenia chose Trackdesk over five competitors to escape operational rigidity and drive a 3x improvement in cost efficiency
Executive Summary
Leadgenia, a Prague-based affiliate network, faced a bottleneck in scaling operations. Their legacy provider, TUNE, had become too expensive and operationally rigid. They required a solution that could handle enterprise volume without the high price tag.
After a two-month evaluation of five market-leading platforms, Leadgenia selected Trackdesk.
About Leadgenia
Leadgenia operates as a high-performance affiliate network specializing in finance and insurance lead generation within the Czech Republic.
Sourcing traffic both in-house and through an extensive partner network, they rely on precision tracking and real-time insights to deliver high-quality leads to their partners.
The Challenge
Leadgenia’s previous platform, TUNE, wasn’t built for scale.
π« Click-based pricing made it too costly to onboard certain affiliates.
π« Inefficient workflows required time-consuming manual exports and custom macros for reporting.
π« Lack of flexibility in managing affiliate relationships and campaign performance.
Leadgenia needed a solution that would allow them to:
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Reduce platform costs without sacrificing performance.
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Simplify operations, giving them a clearer overview of campaign data.
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Enable easy affiliate onboarding without restrictive pricing models.
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See intuitive, flexible reporting so they can analyze data in-platform without manual work.
Trackdesk's Fully Managed, White-Glove Migration Service
Migrating enterprise affiliate data is notoriously complex. Data integrity, tracking continuity, and partner relationships are all at risk during a switch.
Trackdesk approaches migration differently. We understand that enterprise clients cannot afford downtime or data loss.
- A Tailored Migration Blueprint: Before a single byte of data was moved, Trackdesk engineers design a comprehensive migration plan tailored specifically to client’s data architecture and business logic.
- 100% Dedicated Migration Team: Trackdesk team is responsible for ensuring business continuity, allowing client’s internal team to focus on their daily operations.
- Step-by-Step Execution & Support: Trackdesk team assists at every stage. Regular status check-ups and Q&A sessions ensure full alignment throughout the process.
- Proactive Challenge Resolution: When unique data challenges rise, Trackdesk team proves highly flexible, adapting the platform configurations to fit the client's specific needs rather than forcing them into a rigid box.
The Search: A Rigorous Two-Month Selection Process
With high stakes, Leadgenia’s Head of Affiliates, VojtΔch Potocký, led an in-depth research process. Over two months, they tested five different affiliate platforms, running free trials and comparing features, costs, and usability.
Ultimately, Trackdesk stood out as the clear choice.
Choosing Trackdesk allowed us to accept more traffic and work with new types of affiliates without worrying about our margin. Not only is the tool reliable, but since you don’t pay for clicks, you can truly let anyone run as much traffic as they want.
Leadgenia Chose Trackdesk: Results & Benefits
Thanks to Trackdesk, Leadgenia received…
- 3x Reduction in Platform Costs: Leadgenia slashed their technology spend by two-thirds compared to TUNE, freeing up capital to reinvest.
- A Seamless Implementation & Onboarding Experience: Leadgenia’s transition was smooth, thanks to an intuitive platform and a highly responsive Customer Success Team.
The onboarding experience was great—the Customer Success Team did a fantastic job. For anyone with experience in lead gen or affiliate marketing, Trackdesk is a pleasure to work with. Everything is at hand.
- Continuous Support: regular check-ins and feedback loops ensure that Trackdesk evolves to meet Leadgenia’s needs.
Regular sessions with the Customer Success Team make me feel heard. My feedback actually influences platform development.
- Enterprise Scalability: The removal of click-based pricing meant Leadgenia could finally scale traffic volume without hesitation.
- Game-Changing Reporting: No more manual data exports. Trackdesk provides real-time insights within the platform.
- Advanced Reporting & Customization: Trackdesk’s reporting tools give them a single view of their entire operation - all conversions, EPC, and KPIs are available in one dashboard.
I don’t need to export data out of the platform to analyze it. With TUNE, I had to build my own macros to track affiliate transactions. Now, I can drag and drop any metric and adjust reports on the fly.
- Smarter Affiliate Management - Leadgenia keeps all conversions as "pending" until advertiser approval. Trackdesk automates this process, keeping everything transparent for affiliates.
Trackdesk helped us streamline how we work with affiliates. Their reporting shows all conversion statuses side by side, allowing us to see the percentage of approved conversions, EPC, and other key metrics - all in one report.
For any affiliate network looking for a scalable, cost-efficient solution, Leadgenia’s experience proves that Trackdesk is the ultimate tool.
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Hello! I'm Martin, CEO and the driving force behind trackdesk. My journey in the world of affiliate marketing led me to a pivotal realisation: the need for a platform that's not just powerful but also user-friendly and cost-effective.
