Case Study: How Leadgenia Cut Costs and Optimized Affiliate Management with Trackdesk
Leadgenia, a Prague-based affiliate network, wanted to scale its new network. But their previous provider, TUNE, was too expensive and cumbersome. They needed something better.
Executive Summary
Leadgenia, a Prague-based affiliate network, wanted to scale its new network. But their previous provider, TUNE, was too expensive and cumbersome. They needed something better.
After an extensive two-month evaluation of five different platforms, they chose Trackdesk.
The result? Ridiculous cost savings—Leadgenia now pays three times less than they would have with TUNE. Plus, they streamlined operations, onboarded more affiliates, and improved the reporting capabilities of their affiliate program.
About Leadgenia
Leadgenia is a Prague-based affiliate network specializing in finance and insurance lead generation within the Czech Republic. Their traffic is sourced both in-house and through an extensive network of affiliates.
To maximize performance and profitability, they rely on precise tracking, seamless operations, and real-time insights to drive high-quality leads to their partners.
The Challenge
Leadgenia’s previous platform, TUNE, wasn’t built for scale.
🚫 Click-based pricing made it too costly to onboard certain affiliates.
🚫 Inefficient workflows required time-consuming manual exports and custom macros for reporting.
🚫 Lack of flexibility in managing affiliate relationships and campaign performance.
“There were some affiliates we couldn’t work with at my previous company because TUNE’s click overcharges were higher than the margin those affiliates generated for us.”— VojtÄ›ch Potocký, Head of Affiliates, Leadgenia
Leadgenia needed a solution that would allow them to:
✅ Reduce platform costs without sacrificing performance.
✅ Simplify operations, giving them a clearer overview of campaign data.
✅ Enable easy affiliate onboarding without restrictive pricing models.
✅ See intuitive, flexible reporting so they can analyze data in-platform without manual work.
The Search: A Rigorous Two-Month Selection Process
With high stakes, Leadgenia’s Head of Affiliates, VojtÄ›ch Potocký, led an in-depth research process. Over two months, they tested five different affiliate platforms, running free trials and comparing features, costs, and usability.
Ultimately, Trackdesk stood out as the clear choice.
Choosing Trackdesk allowed us to accept more traffic and work with new types of affiliates without worrying about our margin. Not only is the tool reliable, but since you don’t pay for clicks, you can truly let anyone run as much traffic as they want.
Why Leadgenia Chose Trackdesk
- Massive Cost Savings – Their total spend is now one-third of what they would have paid with TUNE.
- Unlimited Affiliate Growth – Click-based pricing is gone, so they can onboard any affiliate without hesitation.
- Game-Changing Reporting – No more manual data exports. Trackdesk provides real-time insights within the platform.
- A Seamless Implementation & Onboarding Experience – Migrating to a new system can be challenging, but Trackdesk made it easy.
Leadgenia’s transition was smooth, thanks to an intuitive platform and a highly responsive Customer Success Team.
The onboarding experience was great—the Customer Success Team did a fantastic job. For anyone with experience in lead gen or affiliate marketing, Trackdesk is a pleasure to work with. Everything is at hand.
The support didn’t stop after onboarding—regular check-ins and feedback loops ensure that Trackdesk evolves to meet Leadgenia’s needs.
Regular sessions with the Customer Success Team make me feel heard. My feedback actually influences platform development.
Key Results & Benefits
Thanks to Trackdesk, Leadgenia received…
Ridiculous Cost Saving - Leadgenia pays three times less than they would with TUNE, allowing them to reinvest in growth.
Advanced Reporting & Customization - Trackdesk’s reporting tools give them a single view of their entire operation—all conversions, EPC, and KPIs are available in one dashboard.
I don’t need to export data out of the platform to analyze it. With TUNE, I had to build my own macros to track affiliate transactions. Now, I can drag and drop any metric and adjust reports on the fly.
Smarter Affiliate Management - Leadgenia keeps all conversions as "pending" until advertiser approval. Trackdesk automates this process, keeping everything transparent for affiliates.
Trackdesk helped us streamline how we work with affiliates. Their reporting shows all conversion statuses side by side, allowing us to see the percentage of approved conversions, EPC, and other key metrics—all in one report.
The Result: Massive Improvements for Leadgenia
By switching to Trackdesk, Leadgenia has achieved:
✅ 3X cost reduction
✅ Unlimited scaling potential
✅ Better data-driven decision-making
✅ A streamlined, fully integrated affiliate program
For any affiliate network looking for a scalable, cost-efficient solution, Leadgenia’s experience proves that Trackdesk is the ultimate tool.
Ready to Optimize Your Affiliate Program?
Discover how Trackdesk can help you scale your affiliate marketing operations without excessive costs. Request a demo today.
Hello! I'm Martin, CEO and the driving force behind trackdesk. My journey in the world of affiliate marketing led me to a pivotal realisation: the need for a platform that's not just powerful but also user-friendly and cost-effective.
