Case Study: How SlickText Turned Affiliate Marketing Into a $10K/Day Growth Engine With Trackdesk
SlickText, one of the top SMS marketing platforms in the U.S., needed the right software to unify its growing affiliate channel. Their internal tracking tools couldn’t keep up with demand, and affiliate management was becoming too manual, too messy, and too inefficient. Enter: Trackdesk.
Executive Summary
SlickText, one of the top SMS marketing platforms in the U.S., needed the right software to unify its growing affiliate channel. Their internal tracking tools couldn’t keep up with demand, and affiliate management was becoming too manual, too messy, and too inefficient.
Enter: Trackdesk.
Since using Trackdesk, SlickText has streamlined affiliate ops, unlocked clearer reporting, and scaled their affiliate program to over $10,000 in daily revenue with 83% profit margins…
…all from a single dashboard.
About SlickText
SlickText provides intuitive, high-converting SMS marketing software to thousands of businesses across North America. Their clients use SMS to boost customer engagement, drive sales, and build loyalty—on autopilot.
- Industry: SaaS / Marketing Tech
- Use Case: Scaling and managing a high-volume affiliate program
- Target Market: Businesses using SMS for customer communication
The Challenge
Before Trackdesk, SlickText was running their affiliate program on an internal setup that simply wasn’t built for scale.
🚫 Fragmented tracking made it hard to get a clear picture of performance
🚫 Affiliates lacked visibility into their earnings and progress
🚫 Offer management was time-consuming and prone to error
🚫 Reporting and attribution were limited, slowing optimization
We had a strong product and a smart strategy. But we needed a platform that could bring it all together.
— Brandon Kellogg, VP of Product Management at SlickText
Why SlickText Chose Trackdesk
SlickText evaluated several platforms, but most either lacked transparency or couldn’t deliver the control they needed to support their ambitious affiliate goals. They chose Trackdesk because it combined simplicity, flexibility, and powerful analytics in one clean dashboard.
- ✔ Link + Coupon Tracking
Track all conversion paths, from influencers to email to direct links. - ✔ Affiliate Transparency
Give partners real-time dashboards so they stay engaged and motivated. - ✔ Flexible Reporting
Segment by conversion type, source, or landing page—and optimize on the fly. - ✔ Tiered Commission Structures
Customize incentives and reward top performers dynamically. - ✔ 2-Year Attribution Window
Appeals to long-term affiliates with high-intent traffic. - ✔ Market-Specific Focus
Instead of going wide, SlickText doubled down on one core market—then scaled out strategically.
Building a High-Performance Affiliate Program
SlickText didn’t just rely on tech to drive their program—they also brought a sophisticated approach to structuring and managing it.
Here’s how the program stands out:
- 💰 83% Profit Margins
Despite offering a low commission, affiliates found the program compelling thanks to strong product-market fit and a high conversion rate (with some even hitting 100% conversions!). - ⏳ Two-Year Attribution Window
The extended cookie duration made the program even more appealing to long-term, high-intent affiliates. - 🎯 Tiered Commission Structure
Affiliates were segmented into tiers, allowing for custom incentives that boosted engagement and overall profitability. - 📊 Multiple Conversion Paths
With different landing pages and conversion types, SlickText could easily identify and double down on high-performing traffic.
The Result: A Scalable, Profitable Growth Machine
SlickText turned a clunky internal affiliate setup into a polished revenue powerhouse by switching to Trackdesk.
Ready to Scale Your Affiliate Program Like SlickText?
Discover how Trackdesk can help you turn affiliates into a real growth engine—without the tech headaches. Request a demo today.
Hi! I’m Adela, the Customer Success Manager at Trackdesk. With a passion for helping people and a deep understanding of affiliate marketing, I’m here to ensure our users get the most out of the platform. Whether it's onboarding, strategy, or support, I'm dedicated to making your experience smooth, successful, and rewarding.
