How TruNeura Built a Fully Automated Cross-Platform Attribution Engine With Trackdesk, HubSpot & Albato

Executive Summary

TruNeura—an AI-driven cognitive health platform—needed a way to track a deeply complex, multi-step funnel that spanned landing pages, external forms, HubSpot submissions, assessments, bookings, and Stripe payments.

The problem? None of these systems spoke the same language.

This resulted in broken attribution, mismatched IDs, and no way to connect a user’s click (CID) with their HubSpot submission (Submission ID) and their email, especially when forms and redirects were handled externally.

…until they switched to Trackdesk.

With Trackdesk, TruNeura built a fully automated attribution engine where:

✔ The HubSpot Submission ID is captured from the thank-you page URL

✔ The Trackdesk CID is retrieved directly from the browser

✔ Albato triggers a custom automation to merge both values

✔ The user’s submitted email is paired with the original click

✔ HubSpot and Trackdesk are updated in real time with affiliate attribution

This technical workflow ensured clean, trustworthy multi-touch attribution that supports scale.

“Trackdesk didn’t just help us track conversions—it helped us connect our entire growth ecosystem. The Albato workflow, HubSpot mapping, and CID matching gave us attribution with surgical precision.”

— Stacie Pirrone, COO, TruNeura

About TruNeura

TruNeura is a precision-medicine platform that helps clinics prevent and reverse cognitive decline through AI-driven care plans, detailed clinical assessments, and ongoing patient monitoring.

• Industry: MedTech / Precision Cognitive Care
• Focus: Reversing Alzheimer’s & dementia through personalized treatment
• Use Case: Cross-platform attribution & CRM automation
• Core Tools: Trackdesk, HubSpot, Albato, Typeform, Calendly, Stripe

With an intricate user funnel and multiple third-party tools, TruNeura needed attribution that could match their technical sophistication.

The Challenge: A Funnel Too Complex for Traditional Attribution

TruNeura’s user journey spans 6+ platforms and multiple redirects:

1. User clicks an affiliate link (Trackdesk)
2. Fills out a HubSpot or external form
3. Lands on a thank-you page
4. Books a call (Zoom)
5. Completes assessments (Hubspot form)
6. Enrolls and submits payments (Stripe)

There was a missing connection in their flow, so they couldn’t have all the data in one place. 

With a longer, multi‑step funnel that also takes time to close a deal, it is important to track every step of the customer journey to avoid any misunderstandings with your partners.

Trackdesk came with a solution to pair the HubSpot submission to the Trackdesk click using consistent identifiers thanks to custom scripting and middleware.

Why TruNeura Chose Trackdesk

TruNeura selected Trackdesk because it offered the flexibility needed to unify every step of their cross-platform funnel.

✔ Flexible Tracking Architecture (CID, External CID, Aff fields): Perfect for passing consistent identifiers into multiple platforms.

✔ Direct HubSpot Compatibility: HubSpot records could be automatically updated after someone submitted a form, ensuring every contact had complete and accurate affiliate data.

✔ API-Enabled Conversion Logic: Automations can create conversions after CRM milestones.

✔ Middleware-Friendly (Albato Integration): Albato becomes the syncing engine that merges Trackdesk to HubSpot to Stripe.

✔ Hands-On Technical Support: Trackdesk assisted with scripts, custom flows, mapping logic, and quality assurance.

The Solution: A Multi-System Attribution Engine

TruNeura’s integration unified four platforms into one automated data flow:

Step 1: Capturing the HubSpot Submission ID Automatically

When a user submits a HubSpot form:

1. They’re redirected to a thank-you page
2. The URL contains HubSpot’s Submission ID
3. A custom script extracts and stores this ID

This became the anchor for matching the form submission to a click session.

Step 2: Retrieving Trackdesk CID from the Browser

Trackdesk stores the CID when a user clicks an affiliate link.

On the thank-you page, the script retrieves:

• CID (click ID)
• Submission ID
• Email

These three values form a complete identity chain.

Step 3: Sending Data to Albato

Once data was captured on the thank-you page:

• A custom Albato webhook is triggered.
• Albato receives:
• CID
• Submission ID
• Email
• Timestamp
• Albato attempts to pair the email with the click by matching the CID to the email.
• If a match wasn't found instantly, Albato retries using a grace period logic.

Albato became the orchestration layer that filled the gaps between HubSpot and Trackdesk.

Step 4: Updating HubSpot Contact Records Automatically

Albato automatically passes the matched affiliate identifiers into HubSpot:

• Affiliate ID
• Source campaign
• CID / external CID
• Tracking parameters

HubSpot then updates the contact with precise attribution data.

Step 5: Syncing Stripe Sales Into Trackdesk

Stripe identifies the contact by email and triggers conversion creation in Trackdesk.

Every booking, payment, or renewal is now tracked with full affiliate attribution.

The Result: A Unified, Precise Attribution Pipeline

The result is a fully connected ecosystem where every click, form submission, and payment is tracked with complete precision.

✅ End-to-End Cross-Platform Automation: Trackdesk → HubSpot → Albato → Stripe now operate as a single connected system.

✅ Accurate Email-to-Click Matching: Even with multi-step flows and third-party forms, every email is tied to the correct click.

✅ Perfect Attribution for Every Path: Bookings, payments, and renewals are all automatically mapped back to the original affiliate.

✅ Automatically Updated HubSpot Records: Every contact contains clean, consistent affiliate data.

✅ Scale With Confidence: Partner channels and paid campaigns can now grow without attribution breaking.

✅ A Unified Cross-Platform Attribution Engine: The flow between Trackdesk → HubSpot → Albato → Stripe is fully automated and stable.

“This integration didn’t just solve tracking, it gave us confidence. We finally see exactly where every lead comes from, how they convert, and which affiliates are driving real outcomes.”

— Stacie Pirrone, COO, TruNeura

Turn Your Funnel Into a Fully Connected Revenue Machine

If your funnel spans multiple tools and touchpoints, you don’t need more workarounds—you need a system built to connect everything. Trackdesk makes that possible.