How Voyant Unified Ringba & LeadProsper Into One Attribution Engine With Trackdesk
Voyant Digital Media, a performance marketing and lead-generation company, needed a way to track and attribute conversions across a complex, multi-platform stack. Their previous setup wasn’t working; Identifiers broke. Attribution drifted. Manual reconciliation slowed everything down.
Executive Summary
Voyant Digital Media, a performance marketing and lead-generation company, needed a way to track and attribute conversions across a complex, multi-platform stack.
Their previous setup wasn’t working; Identifiers broke. Attribution drifted. Manual reconciliation slowed everything down.
Trackdesk solved the problem by becoming the integration layer.
With Trackdesk’s integration-ready architecture and flexible affiliate parameters, Voyant built a unified funnel where:
✔ Trackdesk tracked every click
✔ Ringba processed and qualified every call
✔ LeadProsper handled every form lead
✔ All conversions synced back into one system with perfect affiliate attribution
The result? $80,000 in revenue within five months with clean, trustworthy data..
About Voyant
Voyant Digital Media operates a network of high-performing lead-generation websites across verticals like home services, insurance, and financial products.
They combine owned-and-operated traffic with an active affiliate network, giving advertisers transparency and affiliates confidence in attribution.
- Industry: Lead Generation & Performance Marketing
- Primary Need: Cross-platform attribution & affiliate transparency
- Core Systems: Trackdesk, Ringba, LeadProsper
The Challenge: Fragmented Attribution Across Platforms
Before Trackdesk, Voyant faced several costly problems:
🚫 Identifiers weren’t consistently passed between systems
🚫 Ringba call events and LeadProsper forms couldn’t be tied back to affiliates reliably
🚫 Tracking required manual verification
🚫 Affiliates lacked visibility into their performance
🚫 Attribution broke whenever parameters shifted across platforms
To scale, Voyant needed a tracking solution that could synchronize all three systems without engineering overhead. They needed:
- Consistent identifiers
- Flexible parameters
- Automatic postbacks
- And a platform that could unify everything
Why Voyant Chose Trackdesk
Voyant evaluated multiple platforms, but Trackdesk stood out because it allowed them to map, pass, and return identifiers across all systems with precision.
✔ Custom Affiliate Parameters (AffS1–AffS5): Voyant could store a unique, fully editable affiliate identifier that followed the user journey through every system.
✔ Seamless Multi-System Parameter Mapping: Trackdesk enabled easy mapping of affiliate parameters into the exact fields required by Ringba and LeadProsper.
✔ Automated Postbacks: Call and form conversions were automatically sent back to Trackdesk, fully attributed.
✔ Transparent Affiliate Workflows: Affiliates could update their own identifiers without dev work or support tickets.
Trackdesk became the integration layer tying Voyant’s entire tech stack together.
Building a High-Performance Integrated Tracking Flow
Voyant used Trackdesk to build a clean, scalable attribution pipeline.
Here’s the breakdown:
1. Custom Affiliate Identifiers
Each affiliate was assigned a dedicated AffS parameter that remained consistent across:
- Trackdesk clicks
- Ringba call sessions
- LeadProsper form submissions
- Conversion postbacks
This eliminated the inconsistent attribution and reporting gaps of their previous system.
2. Identifier Propagation Across Ringba & LeadProsper
That same identifier was mapped into both platforms. As a result:
- Ringba could attribute calls to the correct affiliate
- LeadProsper could map form leads to the same identifier
- Trackdesk received a unified data stream from both systems
Every lead—from click to call to form—stayed tied to the right affiliate.
3. Unified Postback Attribution
Trackdesk’s flexible postback logic allowed Voyant to mirror the same identifier in conversion events, regardless of origin.
The moment Ringba confirmed a qualified call or LeadProsper confirmed a valid form lead,
Trackdesk received the attribution with the correct affiliate parameter intact.
No manual matching. No broken attribution. No guesswork.
The Result: A Fully Unified Attribution Engine
Voyant turned a fragmented tracking setup into a synchronized, automated revenue engine.
✅ $80,000 in revenue in five months: All tracked accurately with no attribution gaps.
✅ End-to-end automation: From click → call/form → conversion → reporting.
✅ Real-time affiliate transparency: Partners finally saw accurate, live performance data.
✅ A focus on high-quality partners: With tracking stabilized, Voyant scaled the partners that delivered results.
Trackdesk became the core integration layer powering Voyant's growth.
Turn Your Funnel Into a Fully Connected Revenue Machine
When your tracking stack works as one system, growth becomes easier. Voyant proved what’s possible when clicks, calls, forms, and conversions are all tied together with precision.
If you’re ready to eliminate attribution gaps and scale without friction, Trackdesk can unify your entire funnel.
Hi! I’m Adela, the Customer Success Manager at Trackdesk. With a passion for helping people and a deep understanding of affiliate marketing, I’m here to ensure our users get the most out of the platform. Whether it's onboarding, strategy, or support, I'm dedicated to making your experience smooth, successful, and rewarding.
