Case Study: How Sider Tripled Affiliate Revenue with Trackdesk
With millions of users worldwide, Sider AI was ready to scale its affiliate program, but needed a partner that could manage thousands of affiliates while simplifying their operations. After evaluating their options, Sider chose Trackdesk.
Executive Summary
With millions of users worldwide, Sider AI was ready to scale its affiliate program—but needed a partner that could match their ambition.
After evaluating their options, Sider chose Trackdesk to help them simplify operations, manage thousands of affiliates, and stay focused on strategic growth without getting bogged down by click-based pricing models.
The result?
- Affiliate revenue tripled within a few months
- 90% of revenue driven by a handful of high-performing affiliates
- A lean, focused program that continues to grow sustainably
About Sider
Sider blends intelligent AI automation with a human touch, offering tools that enhance everyday productivity and creativity. From researchers to creators, over 6 million users globally turn to Sider for AI-powered support in their work.
- Industry: AI Productivity Tools
- Focus: Humanizing and Enhancing AI Content
- Use Case: Scalable Affiliate Program Management
As part of their expansion strategy, Sider committed to building a high-performing affiliate program that supports both sustainable growth and long-term partner relationships.
The Challenge
As Sider’s affiliate program matured, they identified three obstacles to growth:
- 🚫 Click-Based Pricing Limitations
With high traffic volumes, paying per click wasn’t financially viable. They needed a performance-based model. - 🚫 Platform Complexity
Managing a global affiliate base required an intuitive, efficient platform that could support thousands of users without slowing down operations. - 🚫 Fraud Risk
As the program scaled, protecting against fraudulent activity became increasingly important.
The Search: Platofrm Built for Simplicity and Scale
Sider set clear criteria for selecting a new platform:
- ✅ Transparent, predictable pricing
- ✅ Real-time reporting and fast data access
- ✅ Built-in fraud monitoring
- ✅ Seamless, simple onboarding
Trackdesk stood out for its powerful features, clean user experience, and commitment to helping clients grow efficiently and safely.
Our affiliate program’s success is the result of strong strategy and strong tools—and Trackdesk has definitely been one of those tools.
— Ahmed Elsayed, Affiliate Program Lead at Sider
Why Sider Chose Trackdesk
- ✔ Seamless Migration: Zero downtime and a smooth data transfer ensured a clean transition without disrupting operations or affiliate partners.
- ✔ Simple, Unified Offer Structure: One general offer, designed for clarity and consistency, made recruitment and management straightforward.
- ✔ Smart Cookie Policy: A 60-day cookie window fairly credited affiliates for user actions over time, boosting partner satisfaction.
- ✔ Real-Time Reporting: Sider could instantly monitor performance, allowing for fast, strategic adjustments.
- ✔ Built-in Fraud Detection: Proactive fraud alerts kept the program clean and protected revenue.
- ✔ Effortless Postback Setup: Trackdesk’s postback system made technical integrations fast and easy, saving valuable operational hours.
Seamless Implementation & Affiliate Recruitment
Trackdesk’s intuitive platform helped Sider launch quickly and stay laser-focused on recruiting quality affiliates.
Their team made the migration seamless, and the real-time data helped us stay agile.
— Ahmed Elsayed, Affiliate Program Lead at Sider
Highlights of their recruitment strategy:
- Thousands of Affiliates, One Smooth Workflow: Even with global reach, Trackdesk’s tools made it easy to manage large affiliate numbers efficiently.
- Minimal Friction: Only essential signup fields were required, reducing barriers to entry for new affiliates.
- Effortless Affiliate Signup: Structured signup pages and personalized onboarding attracted high-quality, motivated partners.
The Result: A Lean, High-Impact Affiliate Program
Together, Sider and Trackdesk built a program that prioritized clarity, simplicity, and performance.
📈 Revenue Tripled Within a Few Months
A sharp focus on seasonal promotions helped deliver rapid growth.
🏆 90% of Revenue from Key Affiliates
Instead of chasing volume, Sider nurtured a handful of strong performers to drive results.
💸 Lean Payouts, Strong Returns
Affiliate commissions formed just 12% of total revenue, proving the model's efficiency.
The growth we’ve seen is a result of strong execution on both sides.”
— Ahmed Elsayed, Affiliate Program Lead at Sider
Ready to Scale Your Affiliate Program Without Complexity?
Discover how Trackdesk can help you grow smarter, faster, and more profitably. Request a demo today.
Hello! I'm Martin, CEO and the driving force behind trackdesk. My journey in the world of affiliate marketing led me to a pivotal realisation: the need for a platform that's not just powerful but also user-friendly and cost-effective.
