Case Study: How Clinical Hero Manages 140 Ambassadors on Trackdesk
The Florida health and wellness company uses one Trackdesk account to manage 12 live offers and credit ambassadors for completed forms, partner purchases and qualifying clicks.
Executive Summary
In September–October 2026, Clinical Hero reported 140 active ambassadors and 12 live offers in one Trackdesk account. The 10-person Florida company works in health, wellness and clinical research. It uses Trackdesk to onboard ambassadors and attribute referrals across its own site, partner sites and branded landing pages.
Why Clinical Hero Chose Trackdesk
Clinical Hero needed a way to give ambassadors their own tracking links and credit them for referrals wherever a visitor landed. Members of its Ambassador Network share healthcare, wellness and research opportunities with friends, family and followers. Depending on the offer, those referrals can lead to a form on Clinical Hero’s website, a purchase on a partner’s site or a visit to a branded landing page.
The team evaluated affiliate platforms, including Everflow. It chose Trackdesk because it could onboard ambassadors directly and give them unique offer links that connect qualifying referrals to the right ambassador.
“We found that Trackdesk offered the exact features we needed.”
— Mike Macleod, Director, Partnerships at Clinical Hero
What Earns a Commission on Each Offer?
Clinical Hero uses cost per action (CPA) for completed forms and qualifying partner purchases. It uses cost per click (CPC) for branding offers, where a click qualifies only if the visitor spends at least 7.5 seconds on the landing page. The branding offer also caps payable clicks per ambassador.
| Offer and model | Where the visitor lands | What earns a commission |
|---|---|---|
| Lead form (CPA) | Clinical Hero’s website | A completed form |
| Partner offer (CPA) | A third-party partner’s website | A qualifying purchase reported by the partner |
| Branding offer (CPC) | A branded landing page | A visit of at least 7.5 seconds, subject to a cap on payable clicks per ambassador |
Each ambassador shares a link for a specific offer. The offer determines where the visitor lands and what earns a commission.
How Clinical Hero Tracks Purchases on Partner Sites
For partner offers, Trackdesk records the click and redirects the visitor through the partner’s existing affiliate program. When a purchase qualifies, the partner reports the conversion and returns the original click ID. Trackdesk uses that ID to credit the ambassador who drove the purchase.
In Clinical Hero’s setup, the partner’s affiliate platform needs to accept the click ID and return it with the conversion. When it can do both, Clinical Hero can track partner purchases without installing a Trackdesk script on the partner’s site. See the Trackdesk guide to connecting third-party affiliate platforms.
Getting the Ambassador Network Live
Clinical Hero started using Trackdesk in May 2026 and spent the summer setting up the platform and redesigning its website around the Ambassador Network. Trackdesk’s integration team helped Clinical Hero work through the setup for all three offer types.
“During the build-out phase, the integration team really helped us understand how their technology works for us, and how we can implement different features to grow our business.”
— Mike Macleod, Director, Partnerships at Clinical Hero
“I couldn’t be happier with how responsive they have been with our group. They’ve made us feel like we are their only client, as if they are an extension of our own company. The response time to routine and non-routine questions is extremely fast.”
— Mike Macleod, Director, Partnerships at Clinical Hero
140 Active Ambassadors and 12 Live Offers
Clinical Hero reported 140 active ambassadors and 12 live offers in September–October 2026. Most ambassadors signed up during those two months. Clinical Hero uses its Ambassador Academy to help new members learn how to use Trackdesk.
“Trackdesk is our partner in managing our Ambassador Network.”
— Mike Macleod, Director, Partnerships at Clinical Hero
What Clinical Hero Is Testing Next
Clinical Hero is testing CPA and CPC side by side to see which model suits each offer. Over the next six to twelve months, the team plans to give ambassadors more guidance on using Trackdesk, add offers and retire underperforming ones.
“The CPC customizations have a lot of promise for us, and we hope to continue to test and grow this model for new Offers.”
— Mike Macleod, Director, Partnerships at Clinical Hero
“We have a lot more growth ahead of us!” says Macleod.
Hi! I'm Bohdan, Content Manager at Trackdesk. I write about affiliate marketing, tracking, and partner programs — breaking down complex topics into something you can actually use — and I'm the voice behind Trackdesk's social media, from platform updates to industry news. Wherever you find us, the goal is the same: answers that are easy to find and easy to apply.
