Case Study: How a Travel Documentation Network Migrated from TUNE to Trackdesk in 7 weeks, with 0 downtime and 100+ partners in month one
See how Expedify ran its affiliate program on TUNE for several years before concluding that the platform no longer matched where the network was heading. The company rebuilt the program on Trackdesk over roughly 7 weeks, launched with zero downtime and no tracking loss, and passed 100 affiliates and partners within the first month.
Executive Summary
Expedify Limited sells government paperwork as a service, handling travel visas, international driving documents, passports, apostilles and civil records for travelers who would otherwise file them alone. The affiliate program behind that business had been running on TUNE for years, and as the partner strategy matured the team concluded that the platform was no longer the right long-term home for it.
Rather than lifting the existing setup unchanged, Expedify treated the move as an opportunity to rebuild the program the way the team had wanted to run it. That meant a re-invited partner base, a network-centred incentive structure and a multi-level referral model carrying two override levels. Planning began around 1 May 2026, the rebuilt program went live on 18 June 2026, and the cutover ran with zero downtime and no loss of tracking.
Because the program has been live for about a month, this case study documents a migration and a commission architecture rather than a revenue outcome, and the team is holding performance figures until a longer stretch of clean data sits behind them. What can be examined instead is the structure itself, which the company publishes in full on its own agent pages, down to the clawback window and the dispute procedure.
What Expedify runs on Trackdesk today:
- A mature program moved off TUNE with zero downtime and no tracking loss
- 20% direct commission with two override levels paying 10% and 7% behind it
- Referral-link attribution on a 90-day cookie window
- Conversions held 30 days before clearing into a monthly payout
- Partial refunds reversed proportionally, including overrides earned up the network
- Trackdesk named in Expedify’s own agent policy as the source of truth for disputes
About Expedify
Expedify is headquartered in Central, Hong Kong, and files government paperwork on behalf of travelers across more than 190 destinations, covering nine document types under four service lines. The agent network is the commercial layer sitting on top of that operation, recruiting rental-car counters, hotel concierge desks, tour operators, relocation consultants and anyone else travelers already ask about paperwork. The International Driving Document is the first product agents earn on, with visas, ETAs, apostilles, civil records and business filings listed as coming next.
Industry: Travel and civil documentation services, global agent network
Headquarters: Central, Hong Kong (Expedify Limited)
Use case: Migrating off a legacy platform and rebuilding a global partner program
Migration path: TUNE → Trackdesk, live 18 June 2026
Program mechanics: Coupon-code attribution · Multi-level affiliate structure · Performance-based commission tiers · Real-time reporting
Why Expedify Left TUNE
Three reasons came up when the team explained the decision, and none of them was a single failure that forced the move. The first was product pace, since Expedify wanted a platform that felt actively developed and aligned with where the program was heading. The second was the balance of cost against value, which had drifted until the ongoing investment no longer looked proportionate to the functionality the team was actually using. The third was fit, in the sense that a global affiliate and partner network needs a platform designed for that shape of business rather than one adapted to it.
These are Expedify’s reasons for changing platform, given by the team after the decision was already made, and they describe how the fit felt from inside one specific program rather than a general verdict on TUNE. A network with different partner mechanics and a different commission model could reasonably reach the opposite conclusion.
The requirements the team set for the next platform were more concrete than the reasons for leaving. Expedify wanted a cleaner and more engaged partner base to rebuild on, a commission model flexible enough to run overrides across a recruited network, and a way to reward the partners actually driving growth. Performance also had to be visible in real time rather than arriving in delayed reports.
How the Migration Ran
The mechanics of the cutover followed from the decision to rebuild rather than copy. Instead of force-migrating affiliates from TUNE, Expedify invited them to re-register and opt into the new program, so that everyone who moved across did so deliberately, which gave the network a smaller but more engaged partner base to start from. Core offers carried over, though the team used the move to introduce a network-centred incentive structure and a more competitive commission model on top of them. The creative library was re-uploaded and reorganised as part of the new setup, while historical records stayed accessible on TUNE and Trackdesk became the home for the rebuilt program.
That design is also why the zero-downtime claim holds rather than being a lucky outcome, and the case study is stronger for saying so plainly. Because partners registered on Trackdesk rather than being switched over automatically, there was no live tracking to interrupt at the moment of cutover, so the risk that usually makes migrations frightening was engineered out of the project rather than survived inside it. Any network that has to move active links, historical conversions and settled balances in place would be running a materially harder project than this one.
The trade-off is real, since a re-registration model means accepting that some share of the old partner base will not come across, and Expedify has not published how many affiliates were active on TUNE before the move. In exchange, the team gets a partner base where every single account is present on purpose, which is exactly what the company wanted from the exercise. The whole project, from the first planning conversation around 1 May 2026 to a fully live program on 18 June, ran to roughly seven weeks end to end.
Onboarding and Support
Trackdesk set up a dedicated Slack channel at the start of the project, followed by a kickoff call and a second call focused on the technical setup, and the company reports that onboarding went more smoothly than the team had expected. Support has stayed on that channel since, which matters more during a program’s first months than any individual feature does, because the questions that come up during a rebuild tend to be specific enough that a documentation page will not answer them.
Two people were named in particular, Esteban and Michał, who checked in during the early weeks before Expedify had concrete questions, on the stated basis of making sure the setup was on track. Proactive contact of that kind is difficult to evidence and easy to oversell in a case study, so it is reported here as the client’s own characterisation rather than as a measurable service level.
What the Rebuilt Program Runs On
Coupon-code attribution — a cookie-independent way to credit partners when traditional tracking isn't reliable, giving both sides more confidence in attribution.
Multi-level affiliate structure — partners can earn from the partners they introduce, a flexible way to reward the people helping the network grow.
Performance-based commission tiers — stronger partners unlock more competitive rates as they scale, with a clear incentive to keep going.
Real-time reporting — same-day visibility into partner performance, so the team can spot trends and respond quickly.
Trackdesk as the Source of Truth
One line in that documentation matters more than the commission rates do. Where an agent’s own records disagree with the platform, Expedify’s dispute policy states that Trackdesk is the source of truth and that disputes resting only on the agent’s own numbers will not be accepted. Naming a tracking platform as the arbiter in a policy that governs real money is a heavier commitment than a testimonial, and it is the closest thing this case study has to a hard result.
The biggest win has been giving our partners a setup that just works. On top of that, Trackdesk gave us more ways to actually reward the partners driving our growth — with performance tiers and a multi-tier setup we just couldn’t pull off before. It basically let us rebuild the program the way we’d always wanted it to run.
— Ellene Cabajar, Partnership Account Manager, Expedify
The First Month
Expedify has been live for about a month, which is short enough that the figures available describe the shape of the program rather than its returns. The network passed 100 affiliates and partners inside the first month, the cutover ran with zero downtime and no tracking loss, and the rebuild took roughly seven weeks from the start of planning. On top of that, the commission structure now carries two override levels that the team reports were not possible on the previous platform.
None of that is a revenue result, and it would be easy to present the partner count as though it were one. A hundred registered partners establishes that recruitment worked and that the invitation model did not collapse the base, and it says nothing yet about how many of those partners send traffic or what the program pays out against them. Holding those figures back until a longer stretch of clean data exists is a defensible decision, and it is also the reason this piece reads as a migration and architecture story rather than a growth one.
The first month in figures:
- 100+ affiliates and partners active in the network
- Zero downtime and no tracking loss through the cutover
- ~Seven weeks from first planning conversation to a fully live program
- A flexible, network-centred commission model that wasn't possible before
Advice From Expedify
Asked what she would tell another network weighing the same decision, Ellene Cabajar was direct about the discomfort involved rather than reassuring about it.
Migrating from a platform you’ve used for years is a scary move, I won’t lie. So make sure the move actually benefits you and your program — not just for some minor reason. If a platform ticks the boxes you need to run a more efficient program, then go for it. You’ll thank yourself for doing it sooner rather than later.
— Ellene Cabajar, Partnership Account Manager, Expedify
Moving a Program Off a Legacy Platform
Trackdesk gives an established program somewhere to land, with multi-level commission structures that pay overrides without touching the selling partner’s rate, plus configurable cookie windows, conversion holds and proportional refund handling that reverses commission up the network. The reporting underneath it is solid enough that a client is willing to name it in a dispute policy. The migration team worked with Expedify on a shared Slack channel from the first call onwards, which is how an initial planning conversation became a live rebuilt program in about seven weeks.
Hi! I'm Bohdan, Content Manager at Trackdesk. I write about affiliate marketing, tracking, and partner programs — breaking down complex topics into something you can actually use — and I'm the voice behind Trackdesk's social media, from platform updates to industry news. Wherever you find us, the goal is the same: answers that are easy to find and easy to apply.
