Case Study: How PropSquad Runs Woodlea’s Property Referral Program at a 45% Conversion Rate with Trackdesk
An Australian affiliate marketing agency specialising in property manages Woodlea’s community referral program on Trackdesk, bringing different partner types, commission structures and reporting into one system.
When PropSquad brought Woodlea’s RewardLoop program onto Trackdesk, the agency needed to accommodate a mix of community advocates, local businesses, referral partners and content creators. Each group had different requirements, but everyone needed a straightforward way to participate and track their results.
Today, RewardLoop has 220 affiliates, a reported conversion rate of 45.38%, and a system that lets PropSquad manage the program with far less administrative work. Tracking, reporting and commissions are handled in Australian dollars.
Executive Summary
PropSquad specialises in affiliate marketing for the Australian property industry. Its work with Woodlea, a master-planned residential community, called for a referral program that could accommodate several types of partners under different commission arrangements.
The agency needed flexibility in how affiliates earned commissions, clear reporting for Woodlea and its partners, and enough control to manage the program independently. Monthly settlements also had to remain manageable as transaction volumes grew.
Trackdesk brought these operations into one platform, giving PropSquad a way to manage onboarding, attribution, commission rules and reporting while maintaining direct access to the support team.
Woodlea's RewardLoop program now includes 220 affiliates and has recorded a 45.38% conversion rate, with more than AUD$136K in tracked revenue reported this year.
With Trackdesk, PropSquad can:
- Manage different partner types and commission structures within the same program.
- Handle affiliate onboarding, tracking, attribution and reporting in one place.
- Review payment eligibility and prepare monthly settlements without manually checking every transaction.
- Set up new client programs independently, with Trackdesk available when support is needed.
- Work directly with a responsive support team that remains accessible after implementation.
The Challenge: A Program That Doesn’t Fit the Affiliate Playbook
Woodlea's RewardLoop program brings together residents, community advocates, local businesses, referral partners and content creators. These groups participate in different ways, and the commission structure has to reflect that.
PropSquad needed a platform flexible enough to accommodate those differences while keeping the experience straightforward for the people using it.
The operational requirements were equally important:
- Different partners, different rules: Commission structures had to accommodate several participant types within a single program.
- A straightforward experience for clients and affiliates: Residents and local businesses needed to understand their participation and performance without navigating complicated software.
- Time-consuming monthly settlements: Reviewing large volumes of transactions to determine which commissions were eligible for payment created unnecessary administrative work.
- Control over daily operations: As an agency managing programs on behalf of clients, PropSquad needed to handle configurations, onboarding and routine changes without depending on vendor support for every adjustment.
Why PropSquad Chose Trackdesk
PropSquad evaluated several affiliate platforms before selecting Trackdesk. The agency was looking for configurable commission structures, a manageable cost and an interface that its clients and affiliates could use comfortably.
Trackdesk met those requirements while giving PropSquad the flexibility to manage its clients' programs independently. The team's approach to onboarding and ongoing support also influenced the decision.
Three factors stood out:
- Flexible commission management: Different partner arrangements could be managed within one program, without making daily operations unnecessarily complicated.
- Accessible pricing: The agency could access the functionality it needed at a cost that made sense for its business.
- A collaborative working relationship: PropSquad valued having direct conversations with a team that understood its requirements and was willing to act on feedback.
“Trackdesk gives us enterprise-level capability without the enterprise headaches. It’s easy to implement, easy for clients to understand, and backed by a team that genuinely listens when you need something.”
— Monika Pilekic, Co-Founder, PropSquad
Running Woodlea’s Program Day-to-Day
PropSquad manages affiliate onboarding, referral attribution, commission rules and performance reporting through Trackdesk.
Keeping these operations in one system has reduced the time spent on routine administration. The agency can concentrate on recruiting new affiliates, developing campaigns, monitoring performance and working with Woodlea to improve the program.
“Rather than spending time validating spreadsheets or manually calculating commissions, we’re spending that time growing the program.”
— Monika Pilekic, Co-Founder, PropSquad
Monthly settlements are one area where the difference is particularly noticeable. PropSquad can filter transactions by payment eligibility and identify which commissions are ready to be paid. The team can prepare settlements without manually reviewing hundreds of individual transactions.
The same independence carries over to new client onboarding. PropSquad handles commission configurations, branding, affiliate communications and much of the implementation process itself.
When questions or more complex requirements arise, the Trackdesk team remains available. Routine program management stays with the agency, giving PropSquad more control over its clients' operations and less dependence on outside assistance.
The Results: AUD$136K This Year and a 45% Conversion Rate
Woodlea's RewardLoop program demonstrates how a community referral model can operate across different participant groups while keeping tracking, commissions and reporting manageable.
The results reported by PropSquad include:
- 45.38% conversion rate, with more than AUD$136K in tracked revenue reported this year.
- 220 affiliates across community advocates, local businesses, referral partners and content creators.
- Conversion rate growth from approximately 33% to 45% over the reporting period.
The operational improvements are also important to PropSquad. The agency can manage the program without adding extensive manual reconciliation to its monthly workload, while Woodlea and its partners have access to the reporting they need.
This gives PropSquad a practical foundation for managing existing programs and introducing affiliate marketing to additional property clients.
Support That Takes Ownership
For PropSquad, ongoing support has been an important part of working with Trackdesk.
During a recent call, the team resolved several issues immediately and assigned named owners to those requiring further investigation. According to Monika, this reflects the agency's broader experience: questions receive clear responses, feedback reaches the relevant people, and unresolved issues are followed up.
“That level of responsiveness is rare, particularly with software platforms.”
— Monika Pilekic, Co-Founder, PropSquad
PropSquad has also maintained direct contact with people involved in product decisions. That access has been valuable when discussing requirements specific to the agency's clients, particularly those that fall outside conventional affiliate program structures.
For an agency responsible for delivering services to its own customers, knowing who to contact and receiving timely answers makes a practical difference.
The Agency’s Verdict
“If affiliate or referral marketing is becoming a service you offer clients, Trackdesk is an easy recommendation. The platform is powerful enough to scale with you, straightforward enough that your clients can understand it, and supported by a team that genuinely wants your programs to succeed. For an agency, that’s a combination that’s hard to find.”
— Monika Pilekic, Co-Founder, PropSquad
Become a Trackdesk Partner
PropSquad's experience with Woodlea shows what agencies need when managing referral programs on behalf of clients: configurable commission structures, clear reporting, manageable payout workflows and the freedom to handle daily operations themselves.
Trackdesk provides the infrastructure for that work, with direct support available when more complex requirements arise.
For agencies introducing affiliate or referral marketing as a service, the ability to manage different client requirements from a single platform can make new programs easier to launch and maintain.
Hi! I'm Bohdan, Content Manager at Trackdesk. I write about affiliate marketing, tracking, and partner programs — breaking down complex topics into something you can actually use — and I'm the voice behind Trackdesk's social media, from platform updates to industry news. Wherever you find us, the goal is the same: answers that are easy to find and easy to apply.
