Case Study: How Hello Project Scaled Affiliate Revenue 500% in 90 Days
A case study in affiliate program execution: See how Hello Project unlocked 500% monthly revenue growth in 90 days - by pairing Trackdesk's infrastructure with a dedicated affiliate manager from the Marketplace, without building an in-house team.
Executive Summary
Hello Project, a U.S.-based home improvement lead generation platform, had the infrastructure for a high-performing affiliate program. What it lacked was operational ownership of the channel.
Five months in, the program was generating traffic but not revenue. Conversion rates were flat, lead quality was inconsistent, and the affiliate channel was consuming resources without returning them.
Hello Project engaged Trackdesk's Affiliate Manager Marketplace to source a dedicated affiliate manager. Within 90 days, monthly revenue increased by 500%, conversion rates doubled, and revenue per conversion rose by 140%.
The conclusion is straightforward: affiliate infrastructure creates the conditions for growth. Operational expertise converts those conditions into results.
About Hello Project
HelloProjectUSA.com connects homeowners across the U.S. with vetted local contractors for home renovation projects - from kitchen remodels and bathroom upgrades to roofing and siding replacement.
Operating on a performance-based model, Hello Project identified affiliate marketing as a primary growth channel early. The demand signal was strong and the model was well-suited to affiliate economics. What the team lacked was the in-house capability to manage the channel at the level it required.
The Challenge: Infrastructure Without Execution
Five months after launch, the program had stalled. The core issue wasn't the platform or the offer - it was the absence of dedicated operational management.
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No affiliate manager to own day-to-day operations and strategic development
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Poor-quality traffic and fraudulent leads distorting performance metrics
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Underperforming partners absorbing capacity without contributing proportional revenue
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No structured recruitment or systematic partner engagement
Over 20,000 clicks had been generated - with conversion volume and revenue well below what that traffic should have supported.
The Intervention: Operational Expertise, Deployed Fast
Trackdesk evaluated candidates against Hello Project's program requirements and commercial context, presenting a shortlist of vetted professionals. Hello Project selected Dirk Dijkstra, an affiliate manager with a track record in performance marketing and lead generation.
Within the first weeks, Dirk executed a structured diagnostic across the program:
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Full audit of affiliate setup, offer structure, and tracking configuration
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Cross-platform data review spanning Trackdesk, GA4, and Zoho Analytics
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Re-engagement of high-potential dormant affiliates and recruitment of better-fit partners
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Active fraud filtering and traffic quality remediation
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Strategic reorientation from volume-based growth toward quality-driven conversion
The infrastructure was already in place. What changed was the operational layer - someone with the experience and accountability to run the channel as a revenue function.
Results: 500% Revenue Growth in 90 Days
Why It Worked
The gap between affiliate infrastructure and affiliate performance is almost always an execution gap, not a technology gap. Hello Project didn't need to build an in-house affiliate function - they needed experienced execution, deployed quickly and aligned to commercial outcomes.
Trackdesk's Affiliate Manager Marketplace provided that on a timeline no internal hiring process could match. Already many businesses have used it to close the gap between program setup and program performance.
Affiliate growth isn't just about tools. It's about who's running them - and whether that person owns the outcome.
Interested in what a dedicated affiliate manager could do for your program?
Talk to Trackdesk
Hi! I’m Michał, the Head of Customer Success at Trackdesk. I’m passionate about building meaningful partnerships with our clients and making sure they feel supported every step of the way. With experience in guiding teams and shaping success strategies, my focus is on creating smooth and impactful experiences that help our users achieve real results with affiliate marketing. For me, success means listening, understanding, and delivering value that lasts.
