- Features
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Conversion Attribution & Cookies
Decide Which Click Gets Paid For The Sale
Four settings decide which click earns credit and how long it stays eligible for a payout.
First Or Last Touch
Cookie Up To 365 Days
Per-Offer Overrides
Server-Side Expiry
What Decides Who Gets Credited
What Decides Who Gets Credited
A conversion can arrive with several clicks behind it, a coupon code, or both. Four settings decide which source gets the credit.
First Touch Or Last Touch
First Touch Or Last Touch
When a visitor clicks links from several affiliates before converting, this decides whether the first or the most recent click is credited.
Click Or Coupon Priority
Click Or Coupon Priority
When a conversion carries both a CID and a coupon code pointing elsewhere, priority decides which one wins and which is only a fallback.
Two Independent Clocks
Two Independent Clocks
Cookie expiration runs in the visitor's browser. Attribution expiration runs on Trackdesk's side. Set either, both, or neither.
One Clock In The Browser, One On Our Side
One Clock In The Browser, One On Our Side
Both cap the window between a click and the conversion tied to it. If both are set, the shorter one wins.
Cookie Expiration
Cookie Expiration
Where it lives: the visitor's browser
When it lapses: the browser deletes the cookie
Range: 30 days by default, 365 maximum
Per-offer override: available
Attribution Expiration
Attribution Expiration
Where it lives: Trackdesk's servers
When it lapses: Trackdesk rejects the conversion
Range: set in days, or blank for no limit
Per-offer override: available
What This Changes About Your Payouts
What This Changes About Your Payouts
Every setting here is a tenant-wide default, and three of the four can be overridden on an individual offer.
Match The Window To Your Sales Cycle
Match The Window To Your Sales Cycle
A 90-day consideration cycle and a same-session impulse buy need different cookie lengths. Set each offer its own.
Stop Paying For Clicks That Went Stale
Stop Paying For Clicks That Went Stale
Attribution expiration rejects a conversion once the window has passed, even when the CID still arrives through the API.
Settle Coupon Versus Click Disputes
Settle Coupon Versus Click Disputes
When an influencer's coupon and another affiliate's link both appear on one order, priority decides who is paid.
Reward The Discoverer Or The Closer
Reward The Discoverer Or The Closer
First touch pays the affiliate who found the customer, last touch the one clicked most recently. Set it per offer.
Changes Never Rewrite Old Clicks
Changes Never Rewrite Old Clicks
Whatever value is live at the moment of the click sets that click's expiry. Editing the setting later leaves existing clicks alone.
Every Change Is On The Record
Every Change Is On The Record
The Activity log stores who changed a setting, when, and both the previous and new values.
Three Steps: From Account Default To Per-Offer Rule
Configured In Your Tracking Settings
Set The Account Defaults
Open Settings → Tracking → Conversion attribution and set attribution type, attribution priority, cookie expiration and attribution expiration. These apply across the account.
Override Where An Offer Differs
Attribution type, cookie expiration and attribution expiration can each be set on an individual offer's detail page. Attribution priority stays account-wide and cannot be overridden.
Check The Activity Log
Every change is recorded with the previous and new values, so a shift in payouts can be traced back to the setting that caused it and the person who made it.
Pay The Click That Actually Earned It
Pay The Click That Actually Earned It
Set the defaults once, override them on the offers that behave differently, and let the log show exactly what changed.
Frequently Asked Questions
30 days. Change it under Settings → Tracking → Conversion attribution.