8 Amazing Content Ideas for Affiliate Marketing in 2023
Affiliate marketing is one of the most beneficial ways to increase your brand awareness, sales, and online revenue. In this helpful article, you'll learn about the most effective content ideas which will bring success to your marketing strategy and take it to the next level.
Thanks to its flexible modus operandi, affiliate marketing has caught the eye of creative individuals that know how to appeal to a broader audience. It is an advertising model that utilizes the services of an individual for a product or service placement and also monetizes certain content as a lucrative way of generating leads and converting sales.
Since there have been many cases of bloggers or micro and nano-influencers that have become known for recommending a particular product or service, it has become the most researched marketing model in recent years, and for a good reason.
A whopping 46% of marketers lean towards collaborating with an influencer to increase interest in a certain product and generate leads.
What are the essential steps to affiliate marketing success? The most important part is that you should have something interesting to offer to your audience, you must introduce original content ideas because, as we all know, content is king in many aspects of marketing.
What is Affiliate Marketing Content?
Content is the guiding light of any campaign. Quality content sells your affiliate product or service, whether a blog, a newsletter or a website copy.
If you can't deliver the idea properly and attract eyes to your product, your marketing efforts will be in vain.
So the content for this type of marketing is any content you would wrap around whatever you're trying to sell. But, without an excellent affiliate marketing strategy, your efforts might not yield success in return.
To create outstanding content that will create hype around what you're sharing, you must do proper research. Research hot niche topics, trending products, attractive service niche content, and more.
You can also use helpful affiliate marketing tools that will significantly broaden your overall understanding of the concept while ensuring that your content is of quality and relevant to your business niche.
Nothing speaks volumes quite like creatively formulated marketing content.
Today's audiences will no longer be fooled by mediocre content. To deliver creative content, you should always think outside the box.
For instance, a number of business giants have implemented programs that we perceive as outstanding affiliate marketing examples, like Amazon, Airbnb, Skillshare, and Wix, among others.
So, here are 8 creative content ideas to help you take your marketing strategy endeavour up a notch.
According to search engine data, people frequently search for "How to…" content. It's recently become more popular due to the pandemic, and it works like a charm for effective affiliate marketing purposes.
It's a common misconception that affiliate marketing is mostly about product reviews and recommendations. Suppose you opt for creating content explaining how to go about certain things. In that case, you are helping people understand the way something works - a product or a service, and you're actually growing the interest in your content.
How-to articles can be a part of a niche blog you choose, which will then become the primary source of information for possibly many consumers. This type of content will explain how particular things work and appear in search results more frequently.
For example, you can create a how-to article that will focus on a specific product and instruct possible buyers on how to use it. The product can be anything you need to promote, from the newest curling iron to the latest smartwatch or any other trending product. When executing your content, don't forget to incorporate affiliate links in it since this is where your earned commission comes from.
The content around how-to articles has to be well thought out, practical, and inviting.
A well-written how-to article is information-packed and omits all dull details from the content. Think of it as a step-by-step guide that will appeal and be understandable to your entire audience.
The headings you choose for your article should be as important as the whole content. This is where structuring matters. Headings will be the first thing your readers see, and therefore, they'll drive the user to read what you have to say. If your headings fail to inform or be catchy, your readers will not proceed with the rest of the content.
The headings should "hit" the reader's soft spot and precise the niche you're focusing on.
For example, an article titled "How to get your kids to eat veggies?" is a great way to appeal to an audience of young moms struggling to make their toddlers eat vegetables. Here, you can offer many tips on preparing food creatively or add an affiliate link that leads your readers to an organic grocery store. Whatever your readers want to know about a topic, ensure that your how-to content has it on the spot.
If you want to sound more personal and appeal to your audience on a more connected level, you can lose the "to" in the title and go for the "How I made my hair healthier in a week" pattern. This sounds more like a personal invitation to those who care to read your original content.
Good ole' reviews never go out of style or out of effect. In fact, research shows that almost 80% of prospective buyers tend to read a review before purchasing a product or a service.
For affiliate marketing, product reviews are still the shining stars of content.
A traditional review is a fine way to develop a nice bond with your audience and earn their trust through transparency. After all, the essence of a good review is that nothing makes readers appreciate your content quite like a well-rounded, honest detailing of a product or service they are interested in purchasing.
With product reviews, you're not just a content creator but also a user that has tried and tested the product or service at hand. Being critical and unbiased is crucial and will show your readers that you have done your research and are not shying away from offering various types of information.
Reviews can come in different shapes and sizes. There is a brief review pattern that serves as an overview of a specific product. Then, the comprehensive review offers a detailed insight into a product or service. Lastly, the shortlist review type detailing the features of a specific product you have highlighted.
All three review types appeal to a specific audience, so find what works best for your readers.
The main product review trend is writing brief ones. These capture the reader's attention and offer the essential product or service aspects. One or two paragraphs are enough to paint a clear picture of what you're reviewing without losing readers due to dull content.
On the other hand, comprehensive reviews encompass all there is to know about a product or service - pros, cons, FAQs, specs, instructions, etc. Many buyers are after a detailed, comprehensive review of a particular product or service. This is exceptionally important if the product or service reviewed is on the pricier side. Comprehensive reviews work best for landing pages or attaining organic traffic.
The shortlist of features is a nice, info-packed summary of a certain product or service that highlights its essentials. The difference between a shortlist and the other two types of reviews is that you are not sharing your opinion on a product but simply laying out its pros, cons, and specs with shortlists. A shortlist review is mainly used for product comparisons - a highly popularized niche as of late.
This is probably one of the most exploited types of content, in all the good ways.
Many influencers use video tutorials to get their message across, and it has proven an efficient way for product placement and service promotion.
In a way, tutorials are much like how-to articles. They can be either video or written materials that engage the audience. Tutorials were traditionally created as step-by-step guides, accompanied by illustrations to make them more appealing and useful.
Today, tutorials are mostly associated with videos of a person performing a tutorial. They work as visual presentations and satisfy the needs of users who would rather watch a video than read a foot-long tutorial.
You can do a video tutorial on almost anything, from "how to curl your hair without heat" to "how to clean your windows without using chemicals". In fact, visualization has steadily become the ultimate power tool for attracting clicks and views, overthrowing the use of the written word.
If you're looking to make the most out of your video tutorial, be sure that you polish it up with SEO content. Using the right keywords can make your content stand out, rank higher on search engines, and profit you more down the line.
If you're doing a YouTube video tutorial, use the description section to place the affiliate link, and make sure you point this out before wrapping the video up. If you want to build a high-quality affiliate website to host a video tutorial, add the affiliate link in the content beforehand.
Making a tutorial video is easier said than done. Before making a video tutorial, choosing the right location, making sure the backdrop is on point, and finding the perfect lighting are some aspects to consider. But, you will also need to shoot, edit and upload the video, add background music, make room for promotionals, etc.
If a video is a too big bite to chew, an illustrated step-by-step guide will work just as well.
Before creating content around all must-have products, do extensive research on the particular niche you are promoting. Must-haves are a popular content piece that mostly appeals to the female audience.
Home equipment, bedroom essentials, beauty must-haves, or any other similar category will draw the attention of readers eager to improve their home, wellbeing, or style.
If you choose to center your content around must-have products, you can stick to one affiliate or incorporate several of them. If you collaborate with more than one affiliate brand, including a variety of must-haves is a good idea.
In doing so, make sure your content flows nicely. Try to encompass must-haves that complement each other. If you collaborate with an outdoor equipment company and an organic food company, create content that will revolve around "5 must-have products for your garden" and "3 must-have vegetables you can grow yourself."
Whichever you go, make sure you know what you're talking about. Also, point out why the services or products you're offering are a must-have in the first place.
If you, for example, affiliate with a skincare provider and are creating content about essential skincare products, portray yourself as someone who has tried and tested these must-haves. This ensures your entire transparency and reliability before your audience.
Seasonal products or services are a huge traffic generator for affiliate marketing.
As certain seasonal occasions approach, people go online for efficient content ideas, how-to articles, makeup ideas, DIY costume ideas, etc.
Whether we're talking about Easter, Christmas, or the summer season, you can count that readers will head online to see what's creating a buzz around a particular occasion. For example, you can create content about a special diet and share it with your audience before winter ends, when everyone is looking forward to getting fitter.
A seasonal gift guide is also useful vlog material and helps readers choose the perfect gift for their loved ones. As an affiliate marketer, knowing to place your content at the right time can drastically scale your affiliate campaign. Add discounts, coupons, gift cards, and special offers into the mix, and you have nicely-packed seasonal content to offer your audience.
Social Media Content
Nothing is more out there than social media posts. Facebook, Instagram, or Twitter, social media helps you amass views and visitors who read your content. This naturally leaves you lots of room for promotional content. There are almost a whopping 3 billion social media platform users globally, which quickly makes social media content popular.
If you're creating social media content, you can share images or other visuals of your products, paired with catchy titles that attract attention.
Many influencers, be it micro or nano-influencers, fully use social media as the primary product placement platform, and it works every time.
Social media platforms have become fertile grounds for many influencers to share their content and reach massive audiences, with billion users ready to find what they are looking for.
Whether it's a video tutorial, a product review, a product comparison, recipes, outfit hauls, or an event, creating social media content will check all the right boxes in your affiliate marketing strategy. Always come up with fresh and catchy content for your social media and post regularly to retain your loyal audience and grow it.
Price Point Content
Our consumer society is always on the lookout for the most affordable deals and combos on the market. Some people are even willing to travel to another city if it means they'll get a sweet deal on their product or service of choice.
Creating price point content means you'll offer info on the best deals for the best duvets under $30 or the best designer perfumes under $40. Depending on the affiliate collaboration you're part of, you can choose to include the highest or the lowest price points in your content.
For an affiliate marketer, creating price point content can offer a lot of opportunities for advertisers. You can cover different industries and offer products that lead your readers to the advertiser's website, ideally resulting in a purchase.
Before starting to create a price point content, do thorough research. Browse through different niches and explore the different product or service categories so whatever you offer the audience matches their demands.
When the time for making a big purchase comes, many would wish they had some sort of proof that what they purchase would be a hit and not a miss. Fortunately, product comparisons come in pretty handy in situations like that.
A great thing about this marketing is that there's an array of affiliate marketing content ideas to try out - and making product comparisons is a superb one. Not only will you get the chance to speak from experience, but you'll also sound more natural to your audience, which will prove beneficial for building a more personal relationship between you and them in the long run.
Creating product comparison content is much like doing a review. However, unlike reviews, you should try and explain all the key points of the products. You also have to provide a detailed description of all pros and cons without sounding like you're leaning towards making a sale.
Product comparisons can be made on pretty much all products or services. If you opt for making product comparisons, always keep in mind to not portray yourself as a "digital bully." That's like trying to favor one product over the other without good reason.
Instead, include all of the ups and downs of the products, regardless of how you feel about them. Your audience will need as much transparent information as possible to make an educated choice.
You can consider yourself covered with enough information with all of the 8 content ideas to help you get started with affiliate marketing. Whichever content idea you want to try, always be creative and offer something other affiliates' content doesn't.
Regardless of whether you choose to create content for how-to articles, reviews, or tutorials, remember that turning to SEO for help can prove to be the right move for you.
Moreover, if you think you will do great creating content for must-have products, seasonal occasions, social media posts, or price point posts, don't forget to check what's trending online. Whatever is creating the most buzz - will help you navigate your strategy better and execute more designated content for your business.
Which Content is Best for Affiliate Marketing?
This mostly depends on what you are good at and how much you are willing to learn about affiliate marketing.
All of the above content ideas can appeal to a specific audience. And, if done right, they can work wonders for you as an affiliate.
If you are not using an affiliate marketing software, you can use these useful ideas instead, depending on what you're trying to accomplish with your content;
- Do a review: Whether it's a shortlist or a comprehensive review, make your audience want to read your content;
- Create a video tutorial: It's probably the most effective way to catch and keep audiences' attention;
- Make a product comparison: People love seeing two products placed against one another and see who takes home the crown;
- Create a video about the best dupes: When it comes to the beauty and wellness industry, dupes are highly appreciated and preferred by many women nowadays;
- Content on sales and discounts in different stores: When a good deal shows up, people want to know about it so that you can do an excellent blog or a vlog on the best deals in town;
- Problem-solving posts: This type of content offers possibilities for building a closer connection to your audience since you can talk from personal experience;
- Offer budget-friendly ideas and be clear on the prices and discounts buyers should know about.
Using the right affiliate tracking software can increase the effectiveness of your marketing strategy and bring more success. A software will measure and keep track of all marketing aspects you're handling, like KPIs, clicks, leads, etc.
If you're looking to start affiliate marketing, always consider the quality of content - nothing will significantly impact your audience than adequate content catchiness, relevance, and simplicity.