Real-Time S2S Tracking

What Is It? 🤔

Server-to-Server (S2S) tracking is a cookie-free method that ensures accurate conversion tracking by passing data directly between Trackdesk and your affiliates' systems.

When a conversion happens, Trackdesk triggers a GET request to the affiliate’s postback URL, including key details like Click ID, revenue, and conversion type. This allows your partners to receive real-time conversion data on their own trackers—ideal for networks and agencies that rely on their own analytics and tracking platforms.

Why Do You Need It? 👀

S2S tracking gives you real-time accuracy and total control over conversion data. Here’s what you get with Trackdesk’s S2S setup:

✅ Instant Conversion Feedback – Affiliates receive immediate notifications, improving trust and engagement
✅ Smooth Integration – Works out of the box with most affiliate-side tracking platforms
✅ Full Data Visibility – Capture essential parameters like Click ID, revenue, conversion status, and more
✅ Flexible Setup – Activate globally across your account or tailor it per individual offer

Whether you're managing thousands of clicks or scaling your network, S2S tracking ensures you never lose a conversion—or your affiliates’ confidence.

How To Set It Up? ⚙️

1. Navigate to Affiliate Postbacks
In the Tracking section, open “Affiliate Postbacks.”

2. Create a New Postback
Select the affiliate and specify the URL where the conversion info should be sent.

3. Set Scope and Parameters
Choose global or offer-specific scope, set conversion type(s) and statuses.

4. Save and Monitor
Postbacks will fire automatically whenever the configured conditions are met.